Building a Database for 5 Years
2002-09-30 08:00:00 -0400

Day By Day, Stone By Stone

When the industry got blasted with failing dotcoms, there were only 2 choices for these companies. Either quit because their business plan wasn't working or their product never existed in the first place and they used up all their money...

Or...Expand because you do have a usable product and your business plan is aligned with what is needed and wanted by the industry and that is exactly what TODL did.

Now 5 years old, 25 in Internet years, TODL continues to lead the way in taking the specification process into the Internet future. For Architects and Designers, the researching and specification of products is the most time consuming and costly part of their job. The Internet provides a perfect medium for this, along with the technology and marketing available on TODL.

Beyond the beautiful product images and complete specifications, that are a result of hours and hours of data entry, there is the outstanding Customer Support that TODL provides to our Members and our listed Manufacturers. We do everything we can to see that our Members are trained on how to use TODL and that our Manufacturers are marketed to and seen by our members.

Day By Day, Stone By Stone, we are building our site. We talk to the industry about why Internet companies failed, why TODL is still here and the inevitable value of the Internet in the industry, specifically for this purpose.

TODL's goal still stands firm: to become the number one resource for designers to research and specify products and do their initial product presentations to their clients. The designers understand the value of this the more they use the database.

For manufacturers that have had a tough time of it with other dotcoms, their fear is understandable. However, we know that it's just a matter of continued contact and communication to help them recognize the value and known statistics of TODL from other dotcoms they've experienced.

The cost of TODL, with the direct marketing to buyers and length of Internet presence we offer, leaves no comparison in the industry.

TODL's personalized mailing lists consist of hand selected professional buyers only. It includes more than 17,000 emails and 62,000 contacts that we send our printed marketing.

TODL is here to stay!